Since when Is Business Growth a Bad Thing?

Why is the insinuation at the end of this article that somehow growth is a bad thing?  This is the kind of commentator aspersion (as opposed to an actual winemaker's, or even better, wine owner's, pov) which drives me nuts because it has no understanding of actual business.

It's always clear who has or has not actually had notes due to very unpleasant lenders when demands, implied or explicit, for all wineries to be small, little boutiques arise.  It's clear to me in those situations the commentator has never looked at a spreadsheet of the costs that go into every bottle, and it's clear s/he has never had to bring in the bottom line, pay employees, manage vendors, etc.  I find the vast majority of opinion of what wineries should do with their growth to be pretty much the equivalent of Facebook posts: interesting, at least some of the time, but generally having very little to do with my lived experiences.

And that, of course, is what drives me most nuts.  We want to grow.  We want to grow huge.  And I promise you, our wines will be just as good if I can hit my 65,000-case target for this year as when my target was 500 cases just a few years ago.  It's not about the size.  It's not about the case production.  It's about the means and the ends.  We make "cause wines," and they only support their causes if they sell--over and over and over again.  It's great to dream of your aerie on the mountaintop, the worshipful high-income consumers pounding down your door, but it's just not reality.  It wouldn't be reality for just about anyone in business in any field, so why is it an acceptable business plan in wine?  Because every once in a while, someone wins that lottery, and you know about Americans and the lottery...